12 Best Instagram Tools to Grow Your Brand

Best Instagram Tools – All of the us, Brands/influencers needs these tools in our arsenals to succeed in the social media warfare.  These tools are mandatory for your brands Instagram strategy to accomplish your set goals.

Instagram tools for automation


Hootsuite’s scheduling tools take the fuss out of posting on Instagram. Images, videos, and Stories can be posted directly from Hootsuite’s dashboard on desktop or mobile. Hootsuite’s publisher includes access to a content library, composer, image editor, and a built-in planner. After a post is published, you can check analytics and respond to comments directly from the dashboard.

 Panoramiq Multiview

Monitor mentions, comments, and tags by adding Panoramiq Multiview into the Hootsuite dashboard. Like the name suggests, this Instagram business tool gives you a panoramic view of how people engage with your account. Plus, it’s called multiview for a reason: Add multiple accounts to one stream so you can get back to people faster.

3. Mentionlytics

Automate tracking mentions of your company, competitors, and keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, and Pinterest, as well as other web sources like blogs. That means you can see where Instagram fits into the bigger picture, and where your brand is being mentioned most. And you can sync it all up with Hootsuite.

Instagram photo and video editing tools

4. Boomerang

Boomerang is a standalone app by Instagram with built-in integration that adds looping effects to photos. The Instagram tool offers a simple way to spruce up static photos that can be posted to the grid or stories.

 Adobe Lightroom

When Instagram’s Valencia filter and editing tools no longer cut it, try Adobe Lightroom CC. The app makes professional photo editing tools easy to use, especially if you’ve downloaded Lightroom presets.


Canva can be used for standard posts across social channels, but Instagram Story templates are where it really shines. It’s library offers access to more than 60,000 free and customizable templates, with new and seasonal updates added often. In addition to an Instagram Story Editor, you can also create Instagram highlight covers.

Instagram hashtag tools


Integrate Panoramiq with Hootsuite to keep tabs on popular or branded hashtags. This is a great tool for research and analysis. Compare multiple hashtags so you can use the best ones on your post. Or you can track a specific hashtag to find user-generated content or contest submissions.

Display Purposes

This web-based tool delivers the details on Instagram hashtags. Look up a hashtag to discover related tags, age and gender usage demographics, and a language breakdown. You can also see the top posts that have used the hashtag.

Instagram tools for bio links


Shorby bills itself as an Instagram link supercharger. The paid platform provides Smart Pages that can be branded and customized with videos, GIFs, and links to webpages or social channels.


Milkshake was founded by Cyan and Collis Ta’eed, co-founders of one of Envato, to help small businesses and solo entrepreneurs (particularly women) benefit from the bio link, even if they don’t have a website. The free app lets users customize a lightweight mobile landing page with tappable cards (kind of like Stories).


Created by official Instagram partner Iconosquare, Omnilink launched in May this year. Like Milkshake, it brings your links together and builds a website in the process. But when it comes to desktop presentation, Omnilink offers a little more optimization. Omnilink analytics can be tracked from a dashboard that can be connected with multiple accounts.

Instagram analytics tools

Instagram Insights

Creator and business accounts have access to Instagram business tools like Insights. From the Insights tab, you can learn about who’s following you, when they’re most active, and what type of content is most popular. Some data disappears after 7-14 days, so consider the following tools for more detailed reporting.

 Union Metrics

A lot of Instagram business tools try to offer all the bells and whistles. But Union Metrics is all about the analytics. Like Hootsuite, it accesses Instagram via the Graph API (a.k.a. the private API that only official partners get to use). So you can trust the data you’re getting. Access to the platform isn’t free, but you can test it out with a complimentary Instagram account checkup.

Instagram ads tools

 Facebook Ads Manager

Ads Manager is a platform shared by Facebook and Instagram for creating and tracking ads. This Instagram business tool provides advertisers with access to Facebook’s targeting capability and the ability to run campaigns across both platforms. After launching a campaign, you can make adjustments, respond to comments, and track performance. Track how much bang you’re getting for your buck in the Amount spent and Cost per result sections.

Instagram Branded Content Tools

Advertises should be familiar with Instagram’s branded content tools. These tools include tags that allow creators to label branded content, a disclaimer that Instagram policy and many governments require.


AdEspresso’s tools are designed to help you make the most of your ad budget. Its customizable dashboard allows you to focus on the metrics that support your advertising goals. But what sets AdEspresso apart is that it delivers actionable tips on how to improve campaigns while they’re running.

Instagram tools for influencer campaigns

 Brand Collabs Manager

Instagram business and creator accounts now have access to Facebook’s Brand Collabs Manager. The platform is designed to make it easier for compatible brands and influencers to find each other and collaborate on campaigns. Brands can look up lists of creators based on their past partners, creators who like their account, and setup audience matches.


Your superfans are already amateur brand ambassadors. With Trufan, brands can find the influencers and fans who are already among their ranks. Identify highly engaged Instagram (and Twitter) and show your appreciation by returning the engagement, or offering rewards and special opportunities.